ABOUT



Liah Yoo.


Based in Seoul, Liah is quickly becoming one of the top international beauty YouTubers with a growing audience around the globe. 

Liah's focus on Korean beauty has earned her recognition from the industry as a beauty expert. Her deep understanding of beauty and skincare coupled with her down-to-earth persona and approachable demeanor make her a well-loved beauty guru. 

In addition to her globally growing YouTube channel, her passion for Korean beauty led her to work full time at the biggest Korean cosmetics company, Amorepacific for two years in the past. However she soon jumped into pursuing her true passion project which is creating digital contents on her own. Most recently, Liah was a panel on the top Korean beauty reality show, 'Get It Beauty' and she has also been on TeenVogue’s 15 Beauty YouTubers to Watch list. 

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